What’s better than an 11% lift in revenue? A 70% lift in revenue!
Holt International’s catalog program included (and includes) both an online catalog and print catalog. Their online catalog was 8 years old and had been built in house, and revenue had remained flat for the past 2 years.
What Nonprofits Can Learn from a Luxury Hotel Chain
My wife and I decided we desperately wanted a “staycation” night right here in Seattle. I had just received an email from Kimpton hotels advertising incredible rates for the weekend. The prospect was too perfect and timely to ignore; we decided to pull the trigger, rent a suite and order room service, and play tourist in our own city. We’d both been very busy at work and felt like we needed a vacation from the holidays already!
Email Agriculture
When I was young, my grandmother gave me an orange tree. At first, I was excited to have my own oranges straight from the backyard. The tree was planted in the perfect spot, and I watered it every day. The tree began to grow. But then I lost interest, and watered it less frequently. The tree produced one sad little orange. Without proper care, it didn't stand a chance.